Complete list of articles

How to Minimize Your Regrets in Life, According to Science

Explore-Exploit Tradeoff There’s something called the Explore-Exploit Tradeoff. Simply put, it’s the dilemma of whether you should choose what you know (‘exploit’) or choose something you aren’t sure about and possibly learn more (‘explore’). For example, should you go to your favorite restaurant, or try a new place that may become your new favorite? MyContinue reading “How to Minimize Your Regrets in Life, According to Science”

Brands Are Not Friends

Businesses are driven by money. Humans are driven by sociality. This gap is bridged when brands pretend to be your friend. Personification, mascots and community are all avenues to extract money from customers.  Fake wokeness Brands tailor their outward political stances to maximise profits. Companies attempt to appear woke in order to attract customers andContinue reading “Brands Are Not Friends”

How Intermittent Reinforcement Runs Our Daily Lives

We’ve all heard about positive reinforcement and negative reinforcement; the idea of rewarding good behavior and punishing bad behavior. This is operant conditioning, wherein the strength of a behavior is modified by reward or punishment. There’s another type of reinforcement that is particularly manipulative and addictive, called intermittent, or random, reinforcement. This is based onContinue reading “How Intermittent Reinforcement Runs Our Daily Lives”


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